TRX SRT

To announce the return of the legendary Ram TRX SRT, Ram didn’t just launch a campaign — they launched the truck itself.

This stunt-driven production brought the reborn TRX SRT to life with a real-world 75-foot jump over desert dunes. The concept was simple: if the TRX SRT is built to dominate the competition, it should literally fly over it.

Working alongside elite stunt coordinators and professional drivers, the production team engineered a custom sand ramp, carefully shaping takeoff and landing zones to balance cinematic impact with driver safety.

To capture every angle of the action, the shoot utilized a four-camera setup including aerial drones and a high-speed camera, delivering dramatic slow-motion footage of the TRX SRT soaring over Ram’s CEO.

This project combined large-scale practical effects, precision stunt coordination, and cinematic automotive storytelling to create a launch film worthy of the TRX SRT name.