How Healthy Happens

A New Jersey hospital system needed a campaign that reflected the full spectrum of care they provide—both inside their clinics and beyond. Enter How Healthy Happens, a unifying tagline that captures everything from advanced cardiology imaging and nutrition programs to a 24/7 emergency medicine line.

These sound-design–only :15 spots immerse listeners in the everyday environments where care truly happens: at home, in the grocery store, and even at a remote campsite. Each spot serves as a reminder that health is built one small decision at a time.