Content Producer
Tasked with creating a new visual identity for an American pharmaceutical and research company, we set out to disrupt the traditional B2B landscape with a bold, distinctive approach.
Enter Cora—a CG hummingbird introduced as the new face of the brand. Developed in collaboration with VFX studio ODD (Office of Development & Design), Cora was seamlessly integrated into live-action footage.
The result is a brand anthem that showcases both the bird’s—and the brand’s—innovation, agility, and adaptability.